Today marks the first day of CancelAds, the service that is intended to solve the usual contradiction between web publishers who don’t know how to monetize their content without ads and web surfers who hate ads online and think they are irritating and intrusive.
The idea for CancelAds was born after a blog post I wrote about how unfair it is that people surf websites and blogs with various ad blocking plugins enabled in their browsers - thus not letting website owners who work hard to create the content such surfers enjoy earn some advertising revenue off this content.
One of the commentators admitted that he thoroughly enjoyed my blog but did not want to watch ads anyway. And he mentioned that if there was a solution for him to pay me directly instead of watching ads and paying with his eyeballs, he would have been happy to use such a solution.
That comment made me realize that there was really no tool to make this possible - so I thought the web industry needed CancelAds. Then it took me some time to find a partner - a German entrepreneur Marcus Reimold - who developed the entire project. But finally here we are with the idea coming true and launched publicly.
CancelAds works as a tool that enables web publishers to stop displaying ads to those visitors and users who choose to pay some small amounts for subscriptions. The publishers choose how much they think their content should be paid for and they can also offer some additional exclusive pieces of content to their CancelAds subscribers only.
Today CancelAds is launched in public beta and registration of websites is now open so if you are willing to see how it will work with the audience of your website, head over to CancelAds and submit your website (or as many websites as you want to) and let’s hope your loyal readers/visitors/users will transform into your paying subscribers.
And next time that you see CancelAds logo on one of your favorite websites, keep in mind that this means you can buy an ad-free subscription to that site and enjoy the site without ads throughout the duration of your subscription. Happy ad-free surfing!
Tags: announcements, cancelads, cancelads idea, CancelAds news, launch day
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